Sector analyzes show how the increase in digital consumption habits, added to the increase in opportunities in the world of travel, place companies travel tech companies as an interesting opportunity for investors. Combined with a unique business model, the ability to generate sustainable margins exceeds that of more traditional companies, such as airlines, affected by fuel volatility and operational restrictions.
The data speaks for itself: Spain plans investments of more than 200 million euros in travel tech companies during 2025, revealing the appetite of capital for this sector.
When the subscription exceeds the transaction
The most revealing case of this transformation is eDreams ODIGEO, whose evolution represents how to reinvent a traditional business model. The company has demonstrated that the future of travel no longer lies in one-time transactions, but in building lasting relationships through its Prime subscription model.
The numbers of first quarter of its fiscal year 2026 are clear: 7.5 million Prime members (+20% year-on-year), a EBITDA Cash of 39 million euros (+8%) and, most relevant for the investor, margins that grow consistently and continuously. He EBITDA Cash margin improved 3 percentage points to 24%showing that the maturity of the subscriber base directly translates into greater profitability.
This transformation is not accidental. It responds to a structural change in consumer behavior: according to a recent market study, the 84% of travelers prioritize having multiple options before bookinga trend that benefits global platforms like eDreams ODIGEO over individual providers.
According to the company’s financial data, eDreams ODIGEO presents a cash flow profitability (from English, Free Cash Flow Yield) 10%, higher than 9% of traditional airlines, 7% of global OTAs, 7% of global B2C subscription companies and 6% of hotel chains.
The perfect time for smart investment
He timing It couldn’t be more propitious. The significant improvement in stock liquidity makes it easier for investors of all sizes to enter and exit positions. Furthermore, the active shareholder remuneration strategy through share buyback and capital reduction programs demonstrates management’s confidence in the business prospects and its commitment to value creation.
Furthermore, the medium-term outlook supports the investment thesis. The company has set the goal of exceeding one million new Prime members and projects a profitability of between 215 and 220 million euros by 2026. These objectives would allow it to maintain annual growth in its subscriber base of more than 10% in the coming years.
But the real value catalyst lies in the untapped potential: with just 3.8% household penetration in its core markets, Prime has a long way to go. In fact, achieving a 10% penetration in 10 new markets could expand its subscriber base from 7.5 to 41 million.
The growth and profitability of the travel subscription model offers a value proposition that is difficult to find in other sectors for the investor.