M&A and reputation: what’s beyond a spreadsheet

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By Jack Ferson

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The last M&A data They show that operations are reducing but, on the other hand, their value is increasing. In the first quarter of 2025, the Volume of operations in Spain and Portugal fell 52.7% Regarding the previous year according to the latest report of Datasite Y Mergermarket. However, the Total value of transactions increased by 13.2%. These data mark a clear change of trend: less operations, but larger and more strategic. He technology sector It remains the most registered operations and the energy It is the one that reaches the most in its M&A. But in addition to these sectors, consumption and industry They continue to maintain a constant activity.

This inevitable that there is more interest in the operations that are carried out and that this position is even more necessary. A greater value, more opinions about the operationboth internal and external of the companies: good and bad. Therefore, it is important to contemplate this situation from the beginning. Go beyond a good «Equity Story.» And reach areas where you normally do not take into account that it can affect: from the institutional to local communities, etc.

Es Fundamental to work the positioning of the new entity, eliminate the possible doubts about the benefits of that union, increase the recognition of the brand in new markets, suppliers, investors, partners, employees, etc.. It can reinforce the merely financial synergies of integration, and even change the perception of the entity that acquires another.

He Announcement and successful execution of an operation They send a clear sign of strength, ambition and dynamism to investors, clients, suppliers and regulators. From the financial field, it often translates into a more positive assessment by analysts and a Increase in attractiveness for potential institutional partners and investors. But it is also key that this financial assessment is reflected in other environments and interest groups.

After the operation, the capacity demonstrated to manage Complex integration reinforces the image of leadership and solvencyattributes especially valued in an environment like the current one. From reputational perspective, transparency, effective communication and governance throughout the integration process are key to maintaining and expanding the confidence of interest groups.

If the operation is finally a success, it will be for a Good planning of all the challenges facing the new company: the sum of different cultures, especially in the case of companies present in different countries, the integration of systems and management, or the retention of key talent. To achieve this, transparency and communication to eliminate uncertainty, erroneous information or false expectations, and create a new project based on the confidence of all audiences directly involved, from employees, shareholders, investors or suppliers, or indirect, which it is essential that it is essential to analyze in each case to leave anyone behind.

Because a company, especially after an operation, is not only what happens from doors inwards, but fundamentally it is what happens or is perceived from the outside. Can you measure the return of this non -accounting effort? Yes. But that is another story.

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