Until now, ChatGPT has been characterized by offering an ad-free experience, with a direct, simple, clear and very clean interface, even in free accounts, which is always appreciated in current times.
But this could be about to change forever. A recent discovery in the beta version of the ChatGPT application for Android indicates that OpenAI is internally testing an advertising system.
The discovery was made by the engineer Tibor Blahowhich detected references to possible ads in a preliminary version of ChatGPT for Android.
Among them are terms such as “ads feature”, “bazaar content”, “search ad” and “search ads carousel”. Although these functions are not currently active for users, Its presence in the code indicates that testing is underway and that a launch could occur, perhaps during 2026.
Everything is still speculation, but it is suggested that advertising could initially appear in the search experience within ChatGPT, integrating into the results or in carousels designed to display promoted content.
Also, considering that ChatGPT may remember certain user queries, especially with the memory feature, These ads are likely to be personalized, adjusting to the interests and behaviors of each person.unless this feature is disabled.
Although OpenAI has not officially confirmed that it will introduce ads on ChatGPT, this has been one of the most recurring rumors in recent months as a possible way to monetize the platform’s huge user base.
We will have to wait to see what this experiment turns out to be, but what is clear is that, sooner or later, it is likely that we will see ads in our ChatGPT queries and possibly in other artificial intelligence models.