
The investors of Apple They launched harsh criticism against the firm this 2025 al not meeting expectations around the artificial intelligence or AI. But despite “arrive late” To the wave of AI, the apple firm has shown that their numbers continue to grow.
According to The Motley FoolApple concluded its fiscal year in 2025 with record revenues reporting Sales of $416.2 billioncompared to 391,000 million the previous year, record revenue of $102.5 billion in its fourth fiscal quarter and solid year-over-year growth 13% in the diluted earnings per shareuntil the 1.85 dollars.
Your advances in AI
Despite the delay, Apple has shown progress regarding AI development. In December, it brought in new AI leadership, replacing Amar Subramanya, Chief AI Strategy Officer.
Dan Ives, analyst at WedbushI stated: “We believe this is a radical change… to put Apple on the path to AI.”
Sam Altman, Executive Director of OpenAIcalled Apple a major competitor. Consider that the AI-enabled hardware, rather than softwareis the battleground for leadership in artificial intelligence.
In October, Apple launched its chip M5designed to deliver the potential needed for AI on the company’s devices.
What do the analysts say?
According to Tipranks, Apple has the review by 32 analysts divided into 20 buys, 10 hold and 2 sells. The average price target is $299.49, with a forecast high of $350 and a forecast low of $230. The average price target represents a change of 9.96% from Wednesday’s close.
JPMorgan analyst Samik Chatterjeerecommends comprar with a target price in $305.
Jefferies analyst Edison Leerecommends keep with a target price in $283.36.
Tim Long, analista de Barclaysrecommends sell with a target price in 230 dollars.


Apple It closed on Wednesday higher at $273.55. The 70-period moving average remains below the latest candles, RSI is up at 50 points and the MACD fast line (blue) is just above the zero level.
Medium and long-term resistance is at $288.61. Meanwhile, Ei indicators are mixed.