Puig Brands B wins in the first part of the year in double digit. He Adjusted net benefit amounted to € 247 m in the first semester, with an increase of 3.9% higher. The reported net profit grew +78.8% to € 275, reflecting a favorable comparison with 2024, when extraordinary effects linked to the IPO were counted.
The adjusted Ebitda grew +8.6%, to reach € 445. The Ebitda margin improved at 0.5 percentage points, until reaching 19.4%, online to reach the company’s financial perspectives by 2025.
Net sales reached € 2,299 in the first half of 2025, which represented an increase of +7.6% to constant perimeter and exchange rate (LFL) and +5.9% in reported terms, above the premium beauty market.
The improvement in the generation of operating cash flow, While the adjusted net/ebitda debt ratio stood at 1.4xbelow the 2.0X threshold established in Puig’s perspectives in the medium term.
In addition, creation of a new figure within the company with The appointment of José Manuel Albesa as Deputy Ceonewly created position as number two of the company, at the head of all divisions. He will report to Marc Puig, president and CEO of Puig.
Marc Puig, president and CEO of Puig, points out that «as we communicated in July, In the first semester of 2025 we registered strong growth in all regions, significantly exceeding the market with an increase of 7.6% LFL compared to 2024 In net sales, a reflection of the good health of our brands. The fragrance segment has continued to stand out in its performance and the recovery of the makeup segment in the second quarter is encouraging. We have achieved these results while our adjusted Ebitda increased by 8.6% year -on -year, improving our Ebitda margin up to 19.4%Online to achieve our perspectives for exercise 2025 «.
Regarding the future, it emphasizes that «The second semester is our most active period and we have the demand for the Christmas campaign ahead, as well as the complete launch of the bomb, Carolina Herrera’s new fragrance. The attractiveness of our brands, along with our continuous cost discipline, allows us to invest in them to support their long -term growth. This reinforces our trust to reiterate our forecasts by 2025. «
Fragrances and fashion He maintained an encouraging performance in the first half of 2025, obtaining € 1,685 m in net sales, a +8.6% LFL and +6.5% in reported terms. This segment contributed 73% of Puig’s turnover in the period.
Make-up He recovered growth in H1 2025, with net sales of € 339 m, which represented an increase of +2.0% LFL and +1.4% in reported terms. In the second quarter, this segment reached sales of € 174 m and a double digit growth of +10.5%, and +7.4% in reported terms. The recovery in the second quarter (Q2) was driven by a combination of strategic throws and geographical expansion and sales channels. Among the outstanding innovations of Charlotte Tilbury in this period, is the Super Nudes collection, and the expansion of the Unreal franchise with Unreal Blush and Unreal Lips. The makeup segment accounted for 15% of Puig’s sales in the first half.
Skin care It generated sales of € 276, which meant a growth of +8.6% LFL, and +8.1% in reported terms. The growth was driven by the solid performance of Uriage, the most important brand of the segment, especially with its sun protection line. The double digit growth of Uriage was complemented by the skin care line of Charlotte Tilbury. The segment represented 12% of Puig’s net sales in the first half.