For many people, the Internet is not what it used to be. Maybe it is due to a nostalgic appreciation or maybe not, but the truth is that the network is in constant transformation for many reasons. The most important of them, something that is already being appreciated in countries like Japan, has to do with AI. Specifically, with Google.
According to a new study carried out in Tokyo, The use of AI functions in Google’s search engine is also changing the way users interact with it. Something that everyone could foresee would happen, to a greater or lesser extent, but that the technology giant refuses to recognize, even though the data is there.
The influence of Google AI on the Internet
The rise of artificial intelligence is already being noticed in many aspects of people’s routines. And not just because massive layoffs are taking place that worry people of all ages. Daily customs are also being altered in record time. This is probably a global phenomenon led by Google, but Japan has been the first to study it.
And he has done it in the most precise way possible: with figures. According to a study carried out by a Tokyo consulting firm called Values, the arrival of AI to the Google search engine has caused what many logical experts already predicted: a pronounced drop in web traffic. Visits via Google to external sites have been reduced by 33%.
They have done it in just two years, once again demonstrating the speed at which artificial intelligence is changing everything. Is a trend that Japanese analysts have dubbed «zero click.» The AI summary available on Google (called in Japan «AI ni yoru gaiyō») has led to more and more people limiting themselves to obtaining the information they are looking for right there.
Of course, this has its consequences, not always positive, as specialists in the field warn. Not only does it generate a worrying lack of diversity of information, but it is also affecting many Japanese media, forced from now on to change their strategies when trying to obtain traffic.
The network is no longer what it was
Despite the evidence, both Google and its executive director, Sundar Pichai, have decided to deny the major and defend that the integration of AI in your search engine improves the user experience and it does not really affect the number of clicks on external media, which, according to them, is still in the millions.
To all this, we must also add another relevant issue: recently the news also broke that half of what is published on the Internet is already created with AI. Whether this is an inevitable evolution or a step backwards in Internet quality can be debated; That the network is transforming into something else is already a reality. Like it or not.