At IKEA there are impressive advances such as autonomous drones with AI that manage inventory, but despite everything following a more modern path, something that still remains a “problem” the name of the products offered.
Unlike competitors such as Leroy Merlin, JYSK and Conforama, IKEA furniture They have very peculiar titleslike Gutviken, Kackling, Ålhult, Lätt and others that even look like names of people. The truth is that they are difficult to remember and you always get surprises when you search the catalog.
Chairs, tables, shelves, beds, desks and other accessories, nothing escapes these strange words, but Why is everything categorized this way? There are no direct translations in Spain or in any other branch of the more than 400 that the company has spread around the world.
It is curious, however, the reality is that it is a secret system that, in addition to giving it that authentic touchthe company takes advantage of it to use it strategically to organize items for customers and employees.
Why do IKEA names create so much confusion?
Many users consider the names of said brand as funny or complicated because they are Swedish words, but what most do not know is that they have a very important objective and that is that They are mainly linked to the roots of Scandinavia.
There is a team made up of two people that is specifically in charge of this task. The brand naming system is rigorous and the inspiration for these product names comes from mapsdictionaries, advertisements, classic names and other aspects.
Each of these is tactically chosen so as not to be offensive in other languagescause rights infringement problems and also do not generate errors in the registry. Not only is it good for becoming known as a positioning and identity method, but it also provides advantages, such as allowing employees to use these titles instead of extensive number combinations.
Not only is it good for making yourself known as a method of positioning and identity, but it also provides advantages such as allows employees to use these titles instead of long combinations of numbers.
Staying the same across more than t460 global branches, it makes the entire systems issue efficient and convenient. On the other hand, the mission of this is that the clients remember the names easily, because even if they seem complexare particular and rarely found in other stores, which helps them to be memorized.
In turn, several articles have the same name because They are part of a specific seriessomething that serves to detect what type of furniture we are talking about or what section it is in.
How are product titles classified in the store?
To better understand how the IKEA naming system works, it is important to note that a wide variety of these are usually linked to references from the Scandinavian countriesmainly from Sweden, which is where the company originates from.
Many of these are classified by very specific sites, such as Tännforsen waters (to refer to bathroom models), the Högön islands (linked to garden products) or the Stornäs village (used for some tables).
There are hundreds of titles used, but most work this way, just put the word into Google Maps and it could give you results, although sometimes some are made up. In fact, a large part They are distributed with locations in Norway such as Glamberget for bedroom furniture and Vedbäk from Denmark for rugs.
Classic Scandinavian names are related to some themes. For example, the masculine like Markus for office furniture stuff and feminine like Matilda for curtains or various accessories. As for children’s items, sometimes they are animals or adjectives from these nations.
This way of organizing products is quite interesting and creative. Maybe this is why IKEA has managed to stand out in the furniture marketin addition to its versatility and quality. From now on, every time you go to buy something for the house, you will surely wonder why it is called that.