A Bitcoin giant will continue selling BTC to expand its AI business

MARA Holdings (MARA), one of the largest Bitcoin miners in the world, confirmed that in 2026 it will continue to sell part of its bitcoin (BTC) reserves to finance operations and its expansion into artificial intelligence (AI) and high-performance computing (HPC).

The confirmation appears in the annual report corresponding to the fiscal year that ended on December 31, 2025, published this March 2.

According to the report, MARA will sell bitcoin “opportunistically”:

In the second half of 2025 we began selling bitcoin to finance operations. In 2026, we expect to continue to monetize bitcoin opportunistically to improve our financial flexibility, including to provide liquidity or fund capital projects and initiatives that we believe enhance long-term shareholder value, subject to market conditions and our capital allocation priorities.

MARA 2025 Annual Report.

That means that the company would sell part of its reserves when the price is favorable or when you need liquiditywithout a fixed settlement schedule. However, the report does not specify how many BTC the company sold during 2025.

The expansion into AI responds to the fact that mining revenue depends on the volatility of the BTC price, while AI data centers generate profits from more predictable computing contracts.

For a company with large-scale energy infrastructure like MARA, converting part of that capacity towards AI allows it to diversify without abandoning mining.

The day after publishing the report, on March 3, the MARA team qualified its position on

Robert Samuels, vice president of Investor Relations, reaffirmed that same day that “the expansion of options inherently adds value,” stressing that financial flexibility is the central objective of the policy, not the systematic liquidation of reserves.

Additionally, the confirmation that sales will continue in 2026 comes as bitcoin goes through a bearish period, a pattern that the company already faced in 2023 and after the 2024 halving, when it also resorted to the liquidation of reserves to sustain its operation. This is common for scale miners: they sell, mine and buy back depending on market conditions and their capital needs.

At the close of this note, MARA is the second public company with the largest holdings of BTC reserves: 53.822 BTCequivalent to about USD 3,660 million.

MARA’s commitment to artificial intelligence

The policy change is not new: MARA started it in the second half of 2025when it began selling bitcoin to finance its expansion operations into the AI ​​and high-performance computing (HPC) industry.

The March 2 report describes MARA’s strategic direction:

Our primary focus in 2026 is the continued development of a diversified digital infrastructure platform, with Bitcoin mining as the foundation of that strategy.

MARA 2025 Annual Report.

And he adds: «We are in the process of taking the first steps to extend our platform beyond Bitcoin mining towards AI and high-performance computing workloads.

In February 2026, as reported by NoticiasVE, MARA formalized an alliance with Starwood Capital to convert facilities into high-performance data centers, with the capacity to deploy up to 2.5 gigawatts designed to alternate between cryptocurrency mining and AI processing according to market profitability.

In June 2025, the company had announced a collaboration with TAE Power Solutions to develop a real-time load management platform capable of scaling to gigawatt levels, aimed at both AI data centers and Bitcoin mining.

The report also details two energy infrastructure acquisitions made in 2025. The purchase of a wind farm in Hansford County, Texas, with 240 MW of interconnection capacity, and an agreement with MPLX LP, an energy company, to expand access to low-cost natural gas and scalable electric generation capacity.

Both acquisitions, according to the MARA team, aim at the same objective: controlling energy as a strategic asset for hold both mining such as AI computing loads.