In a movement that could transform the panorama of digital payments, technological giants such as Apple, Google, X and Airbnb are exploring the integration of Stablecoins into their payment systems, according to a recent report by Fortune.
These companies are in preliminary conversations with cryptocurrency signatures to incorporate the stablecoins, linked to the US dollar, with the objective of reducing transaction costs and optimizing cross -border payments.
This interest reflects a significant change in the perception of cryptocurrencies, promoted by a more favorable regulatory environment under the administration of Donald Trump.
Apple, with its payment ecosystem dominated by Apple Pay, has been in conversations since January with cryptocurrency ecosystem companies, including the stablecoins circle issuer, according to four sources familiar with discussions.
Matt Cavin, senior director of strategic associations in Circle, has participated in these negotiations, which seeks to integrate Stablcoins into Apple’s paying infrastructure. The main motivation is to reduce the associated costs with traditional payment processors, a objective shared by other technological companies.
For its part, Google Cloud has taken a step forward by accepting payments in Pyusd, Paypal’s stablcoin launched in collaboration with Paxos. Rich Widmann, Google Cloud Web3 Head Strategy, stressed that these transactions were processed without altering billing systems, marking a milestone in the adoption of Stablecoins.
Widmann compared its impact with that of the Swift Network, underlining its potential to revolutionize global payments. Google Cloud has already prosecuted two customers payments with Pyusd, demonstrating a tangible advance in implementation.
Airbnb is also evaluating Stablecoins to reduce the commissions that pays processors such as Visa and Mastercard. Since the beginning of 2025, the company has maintained conversations with WorldPay, which recently announced payment capabilities with Stablecoins through its BNVK partner.
This movement could not only save costs, but also facilitate host payments in countries with limited access to global banking services.
X is not far behind. With the vision of becoming a “super application” similar to Wechat, X is exploring the integration of Stablecoins into its paying app, X Money.
The discussions, led by Payam Abedi after the departure of Patrick Traughber, include negotiations with Stripe, which acquired the Stabrup of Stablecoins Bridge. This approach reflects Musk’s interest in combining social networks with digital finances.
The exponential growth of the stablecoins, with a market capitalization that reached $ 250 billion in June 2025, has captured the attention of investors and legislators. The recent initial public offer of Circle, which doubled its departure value and grew an additional 40%, evidences market enthusiasm.
Standard Chartered analysts They project that the Stablecoins market could reach $ 2 billion by 2028driven by regulatory clarity promised by the Genius Act bill.
The proposed legislation, which seeks to establish a clear regulatory framework for Stablecoins emitters, has been a key catalyst, as reported by cryptootics.
With the support of figures such as Senator Cynthia Lummis and Congressman Tom Emmer, Genius law could promote mass adoption in the US, consolidating the domain of the dollar in the digital field. This regulatory change has reduced the risks perceived by companies, encouraging their incursion into cryptocurrencies.