Apple Watch loses first place in the global wearable market and these are the reasons

Something is changing in the market for smart watches and bracelets, and it is something that Apple should not feel very proud.

The last report of the analysis firm Canals has revealed that Apple Watch has lost its hegemony after years of dominating this market segment.

Specifically, Apple Watch occupies second place the main suppliers of wearables In the first 2025 quarter.

Although the global wearable market experienced an interannual growth of 13 %, in the first 2025 quarter with a total of 46.6 million distributed units, Apple It has not been precisely very graceful.

And it is that Xiaomi has copied the first place, at least in the first quarter of 2025, basically driven by the good sales of the Redmi Band 5.

However, Xiaomi increased its distributions from the 6.2 million units of the first quarter last year to 8.7 million distributed units of the first quarter of this year.

This has meant the Chinese company, An annual growth of 44 % and a market share that reaches 19 %.

On Apple, it registered an annual growth of 5 % and a market share of 16 %, and although it has managed to increase the distributions of 7.2 million by 7.6 million, it has not been able to revalidate that first place.

This is the first time since 2021 that those of Cupertino lose first place.

Analysts consider that this loss of the reign of Cupertino in the wearable market is due to a lower amount of updates of their 10th generation Apple Watch and also to important issues such as the price.

In fact, the report can be read that, after a survey of European consumers, the price, battery life and health monitoring functions are the three main factors for which a user decides or not to acquire one of these devices.

«The competition in the wearable bracelet market will focus more and more on the solidity of the ecosystem and the depth of the service, more than only in the hardware,» reads the report. «The main uses, such as health monitoring and physical training, will continue to improve, which makes the fluid integration of devices and subscription models vital to promote user participation and boost sustainable income.»

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Tags: Xiaomi