DIGI is growing at an unstoppable pace in Spain, reaching more than 9,660,000 clients at the end of the first half of the year. The low-cost pricing policy has worked, even forcing its competitors to lower the price of their own packages.
The Romanian operator wants to overcome the barrier of 10 million users, It is getting closer with a somewhat slower growth but that is maintained over time. DIGI could be preparing new surprises.
DIGI could reach 10 million customers by 2025
The DIGI Romania group company continues to grow in Spain in October with 96,000 net ports in a single monthhis historical record. The total has been 184,600 lines to the company, dealing a hard blow to its competitors.
The arrival of new customers is enormous, but the operator faces low user loyalty; they do not hesitate to port again to another company if they are not convinced by the service. The telecommunications market is very competitive in Spain.
DIGI’s growth does not peak with hiring increasing by 43% in October 2025 compared to the same month last year. The operator It has grown 11% this year just counting the first 10 months of the year.
If they want to reach 10 million customers, the fourth largest operator in Spain could change strategy. DIGI could not further lower the price of its rates for its current customers without sacrificing its profit margin, it aims to retain current users.
More gifts for DIGI customers
DIGI’s strategy is simple: fill its gift catalog with upgrades to the ilimiTODO package or its own cloud storage. The operator is betting this time on DIGI TV in its war against streaming giants such as Movistar Plus+ or Vodafone TV.
DIGI TV still has enormous room for improvement, from a better playback experience to new thematic channels that complete its catalog. The operator is betting on the arrival of the new channel known as Plaiz on dial 138.
The Sports Pack for 3 euros more per month, 10 euros in total with the basic subscription, adds a new football channel owned by Cádiz FC. Plaiz offers the matches of this LaLiga Hypermotion team.
DIGI has not commented at the moment about its strategy for 2026. The operator could put aside aggressive offers by entering a less expansive phase, some of its packages are almost unbeatable. The company would bet on small continuous gifts to retain its customers.