The leading company in electric cars has more and more competition, such as the new Batteries of Volkswagen or the merger between Nissan and Honda, but There is a more brand that has attacked directly to the magnate owner of Spacex and Twitter (X).
This is nothing more and nothing less than Kia Norway, which has used a quite controversial marketing strategy to warn Tesla that The EV3 model goes with everything to overcome Model andModel 3 y Model S.
The situation has been generated after Elon Musk became a fundamental part of Trump’s government as the head of the Government Efficiency Department (Doge).
The movement in question is known as “anti-musk” And people are starting to use stickers in their cars to make it clear that they do not agree with the ideals of the entrepreneur. Before the great community, Kia has risked to the trend.
Tesla becomes Kia’s rival after the launch of the EV3
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Kia Norway has gone viral on Instagram with a very shocking publication that is linked to the movement anti-musk. In this, he has published an image of the rear of an EV3 with a sticker that says «I bought it after Elon went crazy.»
Of course, it is an «attack» where it is insinuated that People are choosing an EV3 before a model and a cybertruck because they reject the idea that Elon Musk is in the government.
The main reason for the entire stir is that, in one of Donald Trump’s events, the tycoon appeared by doing a sign with his hand that was misunderstood by many people, since it seemed to the same one that the German empire was doing during World War II.
The latest decisions taken by the owner of Neuralink and the artificial intelligence company XAI have also caused this movement to grow exponentially since February. For this reason, Kia has taken advantage of the moment to Use it as marketing with your electric car released in May 2024.
Although the publication seems to be eliminated a while after its virality, in Reddit and other social networks, capture has been shared as evidence, causing it to become increasingly popular, especially among people who have Tesla electric cars.
Business Insider states that an entrepreneur named Matthew Hiller, has raised a profitable business with pure stickers sales anti-musk, Selling 400 to 500 every day. Assuming that they have a price of 6 euros, it would be obtaining between 2,400 and 3,000 euros a day with orders in several parts of Europe.
Some of the designs have phrases like «I bought it before she went crazy» or «I bought the car before knowing that Elon was a disaster», for imply that they do not feel comfortable using a tesla After the actions done by the entrepreneur.
These products are being placed anywhere in the body, from the bumper, to the doors or in the windows where they are very visible. The funny thing is that they are increasingly common in the streets and it seems that something so simple could impact Tesla’s sales.
Will stickers be a good strategy for KIA?
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The way in which the stickers in question are becoming popular makes the leading company in electric cars vulnerable In a way, since Musk is the main image.
Kia Norway has shared this to direct the focus to the EV3 model and warn all brands that there could now be preference on its new electric car. So yes, this is probably a good way to level with vehicles such as Model and Model 3, especially for the price they offer.
The controversy is not being favorable for the tycoon company, because in countries such as France, Spain, Portugal, Norway and others in Europe, it could significantly reduce its market positioning, making the numbers critical.
Other brands such as Volkswagen, Nissan, BMW and Ford are also being A great obstacle with its innovations in the sector of electric vehicles, as its models are equally advanced.
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Tags: Electric car, Tesla, Elon Musk