Elon Musk warned it in 2023: «Let’s dig our own tomb with the Tesla Cybertruck.» And, two years later, it seems that his words were premonitory.
After a start of a lot of talk and advertising, With almost two million reserves, the most viral and controversial electric pick-up in the market is living a huge collapse in sales that no one, or almost no one, expected.
In 2024, its first full year in the market, Tesla sold only 39,000 Cybertruck units, a figure that clearly is well below the initial expectations.
The truth is that this vehicle was born with the intention of being Tesla’s flagship, a car that demonstrated everything the company was able to do. But the problems began from the beginning: production delays, technical failures and a price that went from the promised $ 40,000 to more than $ 72,000 for the most basic version.
Tesla Cybertruck
Tesla Cybertruck: from Super Survesas to Commercial Failure
If you remember, the launch of the Cybertruck was surrounded by enormous expectation. Its incredible design and its stainless steel body were done with all worldwide attention, and initial reserves seemed to confirm their success. However, the real painted a very different situation.
In its best quarter, the third of 2024, Tesla managed to sell 16,692 units of the electric pick-up, but this went down in the fourth quarter, with only 12,991 enrollments.
The big and huge problem lies in the commercial approach of the vehicle. Instead of positioning it as an exclusive and limited model, Tesla triedgiving rise to all kinds of failures: from defective pedals to pieces that were detached during driving. In addition, the seven calls to review during their first year did not help improve their reputation.
Not even the incentives that Elon Musk has launched to make one of these have served. Tesla offered free recharges for life for those who buy the most expensive versions – up to $ 110,000 – but this has been, once again, an authentic failure.
«The car of my dreams has become a living nightmare»
And speaking of Tesla already in general, and according to The GuardianMusk’s decisions have not only generated rejection in part of the community, but has also polarized user groups themselves.
In forums of owners of Tesla, Those who express their discomfort before the political course of Musk are labeled exaggerated, or directly attacked by other users more faithful to the entrepreneur. The situation has reached such an extent that some consider selling their car, although the second -hand market is not precisely on its side.
Prices have fallen, and it is not easy to find buyers who want to get one of these cars with electric motor without being aware of the noise that surrounds the company. As one of those affected commented, «my bike is probably worth more than my tesla right now.»
The car that one day was a symbol of progress today is, for some, an awkward reminder of a decision that would no longer take again.
«Tesla is not a car company, it is a pyramid scam»
Adding more firewood to the fire, the daughter of the technological tycoon, Vivian Jenna Wilson, has re -captured headlines once again due to her words and is not biting her tongue in a new interview with the streamer Hasan Piker.
The basis of everything he has commented? He has strongly criticized both his father and the companies he directs, especially Tesla and Spacex and has commented that, specifically, Tesla is not a car company, but a «pyramid scam».
According to her, the Tesla Stock Exchange is inflated and is not realistic or 100% reflects its true business model. «People think they are saving the planet buying a Tesla, but if you look beyond marketing, you realize that it is not as green as it seems,» he explains.
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Tags: Electric car, Tesla, United States, Elon Musk