Apple under the leadership of Steve Jobs has nothing to do with the company led by Tim Cook. The company’s current CEO is somewhat less risky in his decisions, but he learned some valuable lessons from the co-founder, including the difference between managing and leading.
The company behind the iPhone was beginning to become one of the most influential technology companies in the world in the early 80s. Steve Jobs could not manage Apple due to its exponential growth in record time, so they decided to turn to professional managers.
The idea didn’t work at all. “Most of them were stupid. They knew how to run companies, but they didn’t know how to do anything,” he said in an interview in the mid-90s.
The Apple co-founder learned that people who had a special aspiration to lead teams ended up being the best long-term leaders. The managers They did not have the vision of the company’s workers and that could end up affecting decision-making.
Steve Jobs preferred to choose the right employees
Computer Today
Apple put aside the idea of managing the company through managers in the early 1990s. Steve Jobs decided to surround himself with the best workers and train them to reach management positions.
“Do you know who the best managers are? They’re the great individual contributors who never wanted to be managers, but decide they have to be because no one else is going to be able to do as good a job as them,” Jobs explained.
Debi Coleman was one of the biggest success stories within Apple. The worker was an important part in the development of the Macintosh, although He stated in subsequent interviews that he did not have the necessary training for his position..
“There was no way anyone else would give me the opportunity to run this type of operation. I am aware of the fact that there was an incredibly high risk, both for me personally and professionally, and for Apple as a company, to put a person like me in this job,” Coleman explained.
The company’s CEO was not wrong with his decision. Debi Coleman became CFO of the Macintosh department, but was soon promoted to CFO of Apple until 1992.
Steve Jobs did not want managers who were not linked to the Apple projectwas looking for people willing to work as if it were a startup in which everything revolved around a common goal. “Brilliant employees are self-managing. They don’t need to be managed,” he explained in the interview.
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Tags: Steve Jobs