Gamestop will buy Bitcoin as a reserve asset

Gamestop Corp, a retail video game chain, announced today, March 25, 2025, an update in its investment policy. According to a press release issued by the company from its headquarters in Grapevine, Texas, the Board of Directors unanimously approved the incorporation of Bitcoin (BTC) as a reserve asset in its treasury.

The announcement does not detail the exact amount that the company plans to invest in BTC or the schedule for its acquisition. As cryptootics has previously reported, Gamestop has $ 4.6 billion available for investments.

As can be seen in the following image, Gamestop (GME) actions come with a trend of several days up. It should be taken into account that rumors on possible BTC investments circulate since Gamestop director Ryan Cohen, met Strategy president Michael Saylor, on February 8.

The announcement of the change of regulations in the Treasury of Gamestop was made after the operating hours of the stock market. Tomorrow, March 26, it should be seen how investors react to novelty. It is very possible that GME opens the stock market with a gap bullish.

What is Gamestop?

Gamestop is an American company founded in 1984, known mainly for its network of retail stores specialized in the sale of video games, consoles and related products. Based in Grapevine, Texas, the company operates thousands of premises worldwide, although in recent years it has faced significant challenges due to the rise of digital sales and the decrease in physical stores.

However, beyond its traditional business, Gamestop has become an iconic name in the financial world for reasons that transcend its operational model.

In 2021, Gamestop became the epicenter of the phenomenon of «Meme Actions»a term that describes stock market values ​​whose contribution is mainly driven by the activity of retail investors coordinated through platforms such as Reddit, in particular the R/Wallstreetbets forum.

At that time, small investors organized a massive purchase of GME shares to counteract short positions of large coverage funds, which fired its price. This episode not only generated millionaire losses for bearish funds, but also turned Gamestop into a resistance symbol against traditional financial institutions.

Since then, the company has been under the leadership of Ryan Cohen, an entrepreneur known for co -founding Chewy, who assumed an active role in Gamestop restructuring. Cohen has promoted a strategy focused on cost reduction, operational optimization and cash accumulation.

Why Bitcoin?

Bitcoin’s choice as a reserve asset is not a new phenomenon in the corporate world. Companies such as Strategy and the Japanese Metaplenet have sitting precedents when adopting BTC as an alternative to traditional cash reserves or treasure bonds.

Strategy, in particular, has accumulated more than 500,000 BTC, which makes it the public contribution company with the highest Bitcoin possession in the world. This approach has been widely promoted by Michael Saylor, who advocates the use of Bitcoin as a protection against inflation and a long -term commitment in an uncertain economic environment.

For Gamestop, This decision could respond to several factors. First, the company seeks to capitalize on its new image as a disruptive actor in financial markets, a perception that was born with the rise of meme actions. Second, with a considerable cash reserve, the company has the ability to diversify its assets and protect against the devaluation of the dollar. Finally, the influence of figures such as Saylor, combined with the growing institutional interest in BTC, could have inspired Cohen and his team to take this step.