They are not having a good time at all content creators in Spainsince in recent months they have found themselves in a battle with the Government as a result of a new law that directly affects their work and that is generating great controversy in the country: the Influencer Law.
A situation that mainly affects Spanish YouTubers, streamers and creators who, in many cases, have built their careers for years and now see how their work is restricted under certain rules that they consider unfair and poorly adapted to the reality of their sector.
Content creators explode against the influencer law
This law, which came into force a few months ago, was announced with the aim of regulating the work of influencers. Basically, The Government seeks to equate its activities with those of other traditional audiovisual media.
To achieve this, the law requires creators with income exceeding 300,000 euros per year and more than one million followers to register in the State Registry of Audiovisual Communication Service Providers, assuming a series of obligations similar to those of any media.
The objective is to regulate the activity of influencers, forcing them to label advertising more explicitly and classify their content by age. A measure to protect consumers, especially minors.
Likewise, we want to avoid promoting the purchase or rental of products or services to children and adolescents, taking advantage of their lack of experience, and also incentivizing them to persuade their parents or third parties to purchase said products or services.
The creators have spoken out, and affirm that it is not just an administrative issue or transparency in advertising. The impact goes further, affecting the freedom and spontaneity that characterize this type of content and that is so attractive to its followers.
Besides, they feel they have been treated unfairlycomparing them with large companies or television channels, when their activity and structure are completely different.
Among the creators most affected by this law are recognized names such as Ibai, AuronPlay or Jordi Wild, who have already openly expressed their frustration and discontent. The situation is such that, if it continues like this, they do not rule out the possibility of leaving Spain.
Today, The law has not yet been fully implemented.but the main representatives of the sector, organized under the Spanish Union of Creators, have decided to take the case to the Supreme Court.
The reason? They claim that the government has ignored their proposals and has accelerated the legislative process without consulting the sector, which, from their perspective, represents a lack of consideration towards a group that generates employment, income and entertainment for millions of people.
If influencers and content creators do not comply with this law, they will face severe penalties, ranging from 10,000 to 1,500,000 euros, which has generated a complex situation.
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Tags: Laws