Rumors of the possible disappearance of local domains have begun to sound strong in recent days. Those of Mountain View have confirmed one of the greatest changes in their history, will eliminate thousands of them from their search engine progressively, although it will be before expected.
Google has differentiated the websites of various countries with their own domains ‘.es’ for Spain, ‘.fr’ for France or ‘.de’ for Germany, even the European Union has its own termination with ‘.eu’. All of them will disappear.
SUCTAR PICHAI, CEO of the technological giant, says that Google’s strategy is very different from those of its beginnings, it is no longer so important to boost local content searches.
Local domains will disappear in a few months
Google will end 20 years of local domains to give way to a universal Google.com. The news was released on April 15, generating enormous uncertainty among local addresses owners, who expected the measure to be applied in the coming years.
Like Pichai has confirmed in Google’s official blog that will be a matter of months, although it will occur progressively. The Mountain View ensure that the change will be mainly visual, the local termination will cease to be seen in the browser direction bar.
The termination ‘.es’ is no longer necessary
Google made important improvements in its search system over the years. One of the most important changes occurred in 2017 matching the local navigation experience of national domains with the ‘.com’ in the search engine.
«Thanks to this improvement, domains at the country level are no longer necessary,» says the company. Traffic of national domains will automatically redirect to Google.com to «optimize user experience in the search.»
Google ends the rumors: users will not have to worry. The technological giant It will be in charge of transitioning millions of domains with ‘.es’and many other local endings, to the direction ‘.com’ global.
Mountain View improves the search experience and, above all, simplify it. Users can more easily access results that can be relevant regardless of the domain used by web owners.
Even so, the changes will not be as great as they seemed. The results will continue to be geolocated according to the location of users through their IP address and language configuration. If you live in Barcelona you will continue to see mainly relevant results for that city and Spain, even if the bar shows google.com.
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Tags: Updates, Spain, search engines