YouTube has begun to perform tests in the search bar to perfect the results, although at the moment the study of this tool It is limited to certain Premium YouTube users in the United States.
As confirmed by the YouTube team on Google’s help blog, when you perform a search, admitted users to test this tool will see different results at the time of writing a word.
Something very similar to what is already happening on streaming platforms when introducing a term and, at the moment, different series and films appear according to what you are looking for, to take advantage of natural language searches.
«This new function will use AI to highlight video clips that will be of great help to your search, providing another way to discover content when searching on YouTube, as well as discovering issues and information related to your search,» said Google’s team.
Now, in the same statement it has been highlighted that it is more than likely that this type of results appears when making certain searches, very similar to the news carousel that already appears on Google When looking for a term, for example.
Mostly, this new carousel will appear when looking for terms related to purchase products – such as headphones with the best noise cancellation – or about places to visit, with videos and information adjusted to the time.
Being a test in a very specific region, the YouTube team has asked that users who run into this new functionality do not hesitate to assess it, from the section addressed to it on the same search page.
In this same path in which AI is vital for large companies, it is not the only tool that YouTube has launched in recent months to adapt to the new times.
Thus, at the end of last year, it launched a tool to identify songs that would have been generated with artificial intelligence, a fact that directly affects the music industry and human artists.
According to Google, he was developing a new technology to recognize copyright content on YouTube, in addition to being able to identify synthetic voices and, consequently, moderate the content.
At the moment, both for carousel searches and for this identification of content generated by AI will have to wait some time, since they are functionalities that are still in development, although they are very likely to end up definitely.
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Tags: Artificial Intelligence, Video, Google Apps, Youtube