Honor ‘Alpha Plan’: This is what the new Honor’s strategy consists of

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By Jack Ferson

After many rumors, the Chinese Honor brand has taken advantage of its presence in the Mobile World Congress in Barcelona to present its expected Alpha planhis strategy of AI with which he hopes to hook the Samsung train and the rest of the manufacturers.

This strategy is to cease to be a company focused on smartphones, as is the case now, to bet more strongly for artificial intelligence technology to unify a broader ecosystem of devices such as headphones, tablets and laptops – not all of them for sale in Spain today.

However, mobile phones continue to maintain the importance and remain the center of the bet of this brand, which this year fulfills its fifth birthday since Huawei was split.

Honor has promised to invest 10,000 million dollars in the next 5 years as part of its Alpha planin which partners of the industry of all kinds such as Google, Qualcomm, Orange, Telefónica, CKH Group and Vodafone also collaborate.

Among the main pillars of the Honor Strategy is the Smartphones software, which will receive more update time, becoming up to 7 years in the case of its Magic series modelsstarting with the honor Magic 7 Pro, although other flagships will be added traditional and folding.

With these 7 years of Android updates, Honor would be put at the level of brands such as Samsung, Apple and Google.

The Honor Route Map in AI

But beyond this, the Chinese brand has been giving more details about the roadmap that will be following artificial intelligencewith advances in 4 areas that consider keys.

The first one is an agent of the built -in mobile. Honor assures that he has developed the “first personal mobile agent based on the world’s GUI”, and that this tool can make reservations in third -party services, such as a restaurant, taking into account data such as user calendar or traffic. The agents will reach the brand’s devices in the near future, he says.

The other use of AI that focuses the honor strategy is mobile photography and Aimage, the new brand that it will use for its image technology. This novelty includes functions such as AI Upscale, which restores ancient portraits and will be available at the Magic 7 Pro since the end of March.

The third pillar of the Honor AI focuses on sharing files between different operating systems, compatible with iOS and Android and that allows faster speeds to send and receive files.

As four and last point, the brand promises that Deepfake AI, its technology that uses AI to detect the deceptive images created with generative tools, will soon reach its high -end mobiles internationally.

The honor ecosystem grows in the MWC

Honor

Along with these novelties of Alpha planHonor has also presented 4 new devices for its product ecosystem.

One of the most interesting is the new Pad V9 Tablet Honor, which has a thin body, a 2.8K resolution honor screen with vision and support protection functions for functions such as AI Notes, Ai Docs and Circle to Search. Honor Pad V9 will also be available in the brand e-commerce at 499 euros with 8GB+256GB version.

In addition, the Honor Earbuds Open are new ergonomic open design headphones that support translation functions with AI and real -time interpretation. In Spain, Earbuds Open are now available in the brand e-commerce for 149 euros.

Honor Magicbook Pro 14 “portable computer and the Honor Watch 5 Ultra smart watch are other devices that have been seen in the MWC, but the company has confirmed that they will not be sold in Spain in either of the two cases.

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Tags: Artificial Intelligence, Mobile World Congress, Honor

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