In a sector in constant transformation, to the traditional interest in price and convenience, factors such as hyperpersonalization and flexibility are now added. The current Spanish consumer is more informed, demanding and digital: 85 % use online tools and comparators before making a decision, and 74 % expect brands to help you discover authentic and less massive destinations, aligned with your personal values 1. At the same time, technology – especially artificial intelligence (AI) and data analysis – is redefining the way companies can anticipate, customize and improve travel experience, opening the door to disruptive models such as subscription, automation and assistance 24/72,.
The question is: how can companies differentiate and grow in this environment so competitive and changing? Among others, the answer is to build its strategy on four fundamental pillars.
1. Paradigms rupture
The Travel Tech market today demands companies to challenge traditional models and anticipate trends, betting on innovation as a central axis of its strategy. The digitalization and adoption of disruptive technologies, such as artificial intelligence, automation or augmented reality, are transforming the experience of the traveler and the operation of the companies. An example of this is the irruption of the travel subscription model, a formula that has demonstrated its ability to loyalty and capture new market segments, even in high uncertainty contexts. Edreams Odigeo, pioneer and global leader in this model, has quadrupled its subscriber base to exceed 7.25 million in full global volatility, thus consolidating a proposal of differential and resilient value against external factors such as pandemic, inflation or geopolitical conflicts.
2. Personalization
Personalization has become a fundamental requirement to conquer and loyalty to the new consumer. According to recent data, 71 % of consumers expect personalized services and 76 % frustrates generic proposals. In the travel sector, AI and advanced data analysis allow you to anticipate customer needs, offer custom recommendations and build unique itineraries, from inspiration to reservation and post-experience.
Edreams Odigeo has placed customization in the core of its Prime model, allowing its subscribers to access personalized travel plans, exclusive flexibility and savings. This hyperpersonalization capacity not only increases customer satisfaction, but also promotes loyalty and recurrence, generating long -term relationships and real differentiation against competition.
3. Prioritize comfort along with the quality-quality
The value for money is maintained as determining factors in the decision making of the Spanish traveler. The consumer seeks simple, fast and friction purchase processes, but also demands added value.
The Edreams Prime Subscription model responds to this double demand: on the one hand, it offers exclusive savings and access to custom offers. On the other, it guarantees a fluid and centralized experience, eliminating barriers and facilitating the integral management of the trip. This proposal has demonstrated its ability to generate recurring and predictable income, as well as to build relationships of trust and durable value with customers, even in high volatility environments.
4. IA and advanced data use
AI and advanced data analysis are already the engine of new competitiveness in the Travel Tech sector. 89 % of Spanish digital consumers declare themselves astonished by the potential of AI, and 72 % believe that dominating these tools will be key to employability and future competitiveness3. In Edreams Odigeo, the AI generates more than 6,000 million daily predictions and feeds a platform capable of offering more than 3.8 billion unique itineraries per day, optimizing prices, anticipating trends and personalizing the experience of each user. In addition to improving operational efficiency and customer service, IA reinforces transparency, trust and adaptation in real time. The recent accreditation Better Business Bureau, granted by the Reference Organization in the evaluation and accreditation of ethical business practices in the US and the qualification to + obtained by Edreams Odigeo are proof of how technology, applied with rigor and vision, can become a seal of international confidence and leadership.