Adam Mosseri, CEO of Instagram, wanted to leave a message about the serious problem that is being created on social networks regarding the difficulty in distinguishing between real content and content generated by AI. In a series of posts, Mosseri has made it clear what the problem is and how they are trying to solve it.
“Generative AI is clearly producing content that is difficult to discern from recordings of reality, and it is improving rapidly,” explains Mosseri.
Its message is very clear: users can no longer believe everything they see on the internet. The ability to generate almost perfect images and videos has reached a point where distinguishing what is real from what is fake has become too complex a challenge.
This is why Mosseri proposes a solution that sounds more like a friend’s advice than a statement from a large company like Instagram: “Always consider who is speaking.” That is, don’t just look at the content, but also who shares it and what credibility they have..
AI is blurring the line between real and fake, warns Instagram CEO Adam Mosseri
Internet platforms, according to the CEO, have the responsibility of labeling content generated by AI. However, he acknowledges that it will be impossible to identify everything. Hence the importance of the user developing critical thinking.
Simply put, in the era of artificial intelligence, everyone must become their own information filter. It is not enough to consume, you have to analyze, question and, above all, verify.
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Tags: Artificial intelligence, Apps, Software, Instagram