At a time when artificial intelligence has become the central axis of the technological revolution, alliances between large companies in the sector seem to mark the path to the future of generative AI. However, not all these relationships are as solid as they appear.
Marc Benioff, CEO of Salesforce, has launched a warning where he says that Microsoft, one of Openai’s main partners, is not acting as a collaborator, but rather Like a chatgpt technology resellersand this could bring serious consequences for the company that Sam Altman directs.
The executive director of one of the most popular CRM platforms does not go with rodeos. For him, The Redmond company is not developing its own artificial intelligence with real autonomybut it relies almost exclusively on the technology created by others.
According to his vision, he simply markets and reveals the chatbot innovations in products such as Copilot, without providing his own substantial innovation. This approach limits not only Microsoft’s growth capacity, but also the future independent development of OpenAi.
The risks for OpenAI
The agreement between the two began as a strategic alliance marked by a multimillion -dollar investment and the promise of taking the generative AI to millions of users. Microsoft contributed capital, infrastructure and distribution channels, while Openai put its language model technology and, especially, GPT.
However, according to Benioff, the balance has been broken, since The integration of AI in products such as Copilot has multiplied the presence of Openai in companies and homesbut it has also narrowed its margin of maneuver.
The great concern, according to the CEO of Salesforce, is that if Openai continues to technologically depend on Microsoft to climb its products and reach the market, reach the market, will end up losing control of your own road mapits independent innovation capacity, as well as its weight in strategic negotiations against new clients.
Computer Hoy (Microsoft / Openai)
For him, the devastating consequences for Altman are a real threat, since it can be relegated to a subordinate supplier role while Microsoft reinforces its brand and explores its own development roads.
If the Chatgpt company does not break this dynamic, it can be overcome by emerging competitors or by Microsoft’s own internal developments, which is already working on alternative models to reduce its dependence.
In this scenario, OpenAI runs the risk of seeing its brand compromisedits innovation, but above all its position in a market that evolves at high speed and where leadership is ephemeral.
Can Openai reverse the situation?
Openai, aware of these risks, is moving file, and at the moment already seeks to diversify partners, acquire new technologies and develop their own infrastructure so as not to depend exclusively on the cloud and the resources of Microsoft.
To do this, he has initiated the purchase of specialized companies and is increasingly open to agreements with other actors in the sector. The great unknown is whether these movements will be enough to recover the balance in the IA ecosystem, thus avoiding the «irrelevance» that Benioff predicts.
Of course, the response from Redmond has not been waiting. Microsoft minimizes the statements of the CEO of Salesforce and defends his role as an impulsor of AI. The company argues that the alliance is strategic and that both parties benefit from collaboration, denying that they limit themselves to resell OpenAi products.
In addition, the company behind Windows has begun to develop its own internal models, as well as to explore third -party alternatives to strengthen its independence, preparing for possible distancing in the future.
This play, in addition to reducing its own dependence, reinforces Microsoft’s negotiating position in a sector where innovation and technology control are the key to success.
The statements of Marc Benioff are a call to reflection on the dangers of relying too much on a single technological partnerespecially in a field as crucial as it is being that of artificial intelligence.
It should be noted that the need for autonomous innovation and monopolistic practices cannot be underestimated. Therefore, it is convenient to be attentive to how this relationship evolves, because it will mark not only the future of OpenAi and Microsoft, but also that of AI in general.
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Tags: Microsoft