The producers of series and films cover part of their expenses with the income for the sale of merchandising, and it is a field that Amazon is interested in more than anyone, because Prime Video produces series and movies, and the Amazon store sell merchandising. The new function Shop the Show join both businesses.
Show Shop It is a second screen experience, that is, You must use the mobile while watching a series or movie on TVthe computer, the tablet, etc.
Allows you buy merchandising of what you are seeing on screenwithout having to stop the series or movie. Let’s see how it works.
What is Prime Video Show Show
This new function is already associated with more than 1,300 series and films of the platform, among which are Barbie, Fallout, Star Wars, Wickedin even live sport such as the Nascar or the American Women’s Soccer League.
If you are seeing this content and you have the option activated Shop the Show In the prime video configuration, when you enter the Amazon app using the mobile and the same account, merchandising objectives will appear automatically related to what you are seeing.
For example, collector figures, Lego sets, dolls in the case of Barbiethe poster, or the video game or the book on which the series or film is based.
You can also do this in manual mode, simply looking for Shop the Show in the Amazon app search engine.
For what it seems, it is about generic content associated with each content, but Amazon’s idea is to make it much more specific. For example, if the protagonist wears some shirt, or is wearing a certain mobile, when accessing the Amazon app at that time, the dress and mobile will appear, ready to buy them.
It is similar to its X-Ray function that shows chips of the actors that appear on the screen, in real time, but associated with purchases.
At the moment Shop the Showthe new second screen experience Prime Videoit is only available in the United States. But surely it does not take long to reach Europe, because it is not difficult to implement.
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Tags: Amazon Prime video, movies, series and TV