Netflixhas once again met the optimistic expectations of analysts. The preliminary data of Nielsen have revealed that the streaming company has established a new audience record in the transmission of live NFL games on Christmas con more than 24 million people in the US in each of the two games, according to Joe Flint en Yahoo Finance.
The Kansas City Chiefs victory over the Pittsburgh Steelers had an average of 24.1 million viewers, while an average of 24.3 million people they saw the Baltimore Ravens derrotar a los Houston Texansa game that featured a performance by Beyoncé at half time.
Most of that viewership came from Netflix, although a small percentage of viewers watched the games on local television stations in the markets of the four teams playing or on the National Football League’s NFL+ streaming service.
The previous viewership record for a live-streamed NFL game was 23 million on NBCUniversal’s Peacock for a January playoff game between the Chiefs and the Miami Dolphins.
In another victory for the streaming giant, there were no major technical problems like those who tarnished their coverage of the boxing show last month with social influencer-turned-boxer Jake Paul and former heavyweight champion Mike Tyson.
Streaming NFL games is a significant next step in Netflix’s efforts to establish itself as a live events platform and boost its advertising business.
Global figures for Netflix’s holiday games were not immediately available. Viewership is expected to grow to around 30 million per game when final U.S. numbers and international audiences are factored in, people familiar with the matter said.
“Giving our members this record-breaking two-game NFL day was the best Christmas gift we could have given,” he said. Bela Bajaria, chief content officer at Netflixin a statement.
The NFL, which signed a three-year deal with Netflix for Christmas games, said it was pleased with Wednesday’s results.
“The broadcast quality was fabulous, the production went perfectly,” he said. Brian Rolapp, NFL director of media and businessin an interview. “This convinces us even more that Christmas is a great day of football.”
Under the terms of the NFL’s deal with Netflix, the streaming service could air one or two games next Christmas. The holiday falls on a Thursday and Amazon’s Prime Video service will have a game as part of its rights deal with the league.
Netflix’s foray into live streaming is set to continue in January, when it begins airing the weekly show “WWE Raw” live on its platform as part of its 10-year agreement with World Wrestling Entertainment.
Netflix It is trading lower on Friday afternoon at $901.19. The 70 and 200 period moving averages remain below the price, RSI is down at 52 points and the MACD lines are above the zero level.
Medium and long-term resistance is at $941.56. Meanwhile, Ei indicators are mixed.