Santander Bank wants the "Botín" of the rich

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By Jack Ferson

Ana Patricia Botín is clear, wants to strengthen the bank in the area of ​​private banking, the reason is clear, it is very profitable and the bank can give global opportunities to all its clients, both in Spain and in the rest of the countries where it is present.

On the 5 great points on which the Santander Bank wants to grow, one of them is the assembly management. It is a global opportunity for the bank, to offer good products that include international managers and developments of Santander Asset Management.

To do this, Banco Santander has been actively strengthening its division of private banking through the hiring of key managers. This strategic movement aims to boost growth and excellence in service to its high -heritage clients. Including signings of other financial entities that complement or improve their area of ​​high assets management.

Among the most prominent signings are:

  • Alejandra Entrecanales: Coming from Brookfield, she has been appointed Global Responsible for Private Assets for private banking. Your experience in alternative investments will strengthen the offer of products and services for customers who seek to diversify their portfolios.

  • Carmen Gutiérrez: It has been incorporated as head of Family Office, leading the value proposition for clients with complex family structures and specific patrimonial management needs. Your approach will be to offer personalized and long -term solutions.

  • Sol Moreno de los Ríos: Previously leader of the OpenWealth area in Caixabank, he has joined the Santander Bank to direct the area of ​​great heritage. Your experience in heritage consulting for high purchasing power clients will boost the growth of this segment.

  • Victor Allende: Also from Caixabank, he joined the Santander Bank in September. Its trajectory in the impulse of private banking businesses will strengthen the offer of services and products for exclusive customers.

Banco Santander has been raising 50% in the stock market so far this year. The results of 2024 have been very good and the market has prevailed with increases. Even Godlman Sachs gives an additional 20% potential to the bank.

Undoubtedly, the market is buying the new strategic vision of the bank, which is in one of the most potential sectors in Europe. Discover the Spanish banking sector thoroughly with our special

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