One of the great, and sad for many, news of 2024, was the goodbye of Disney Channel, the channel that has accompanied several generations, which closed its doors at the beginning of 2025, ending 27 years of history in Spain.
But the truth is that it only took a few days to confirm which channel replaces it once the year begins.
Since 00:00 on January 7, 2025, the Squirrel channel has taken over from the Disney Channel on Spanish free-to-air television. This new channel promises to bring “the best cinema and the best actors” to the screens, featuring more than ten different films every day.
If the name Squirrel Media is not familiar to you, it is a Spanish business group focused on three main areas: media, content and technology. Its business model already has experience in the distribution of audiovisual content. Among the group’s companies are Vértice Cine, BOM Cine, and M3 Satcom, as well as channels such as BOM Channel and Radio 4G.
“Welcome to Squirrel. The best cinema, the best actors, together in Squirrel”
Just after Disney Channel said goodbye with an emotional “You already know? Now, your adventures, your laughs, your heroes, your colleagues, your series, your movies and everything you like about Disney Channel you can continue enjoying when want and however you want on Disney Plus+”, Squirrel made his grand entrance with the romantic film “Love Happens”, starring Jennifer Aniston and Aaron Eckhart.
But, What is coming with this new channel? Squirrel is presented as a cinema alternative for all audiences. Its programming ranges from great film classics to box office hits that have almost landed in theaters. As for the themes, there will simply be everything and for everyone.
For those who enjoy DTT early in the morning and the little ones in the house, Squirrel has also thought about them so as not to lose good habits. The first hours of the day will be dedicated to films for all audiences and for lovers of the classics, the channel has already announced some of its upcoming releases that will surely bring back great memories for many.
The challenge that Squirrel has ahead of him certainly appears enormous, since he not only enters the office as new. Disney Channel said goodbye with a very bad screen share of 0.7%, while its direct competitor, BeMad, closed 2024 with 1.8%. These data will be difficult to overcome.
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Tags: Television, Disney, DTT