Starbucks He has presented his Results of the 2nd Quarter 2025which have Disappointed to Wall Street analysts. Without forgetting what has Brian Niccol’s plans, his new CEOaccording to Laura Bratton en Yahoo Finance.
Las comparable sales in stores in the US. (A very followed metric that includes the results of the open stores for more than a year) fell into a consecutive fifth quarter, with a decrease in 2%since consumers sought cheaper alternatives in rivals such as Dunkin’ y McDonald’s. Wall Street analysts expected a more moderate decrease of 0.3% in Tuesday’s results.
The fall of sales in Starbucks stores is because less customers visit their premises to buy drinks, although those who frequent them are spending more money. The transactions fell 4% with respect to the previous year, while the Middle amount of the Ticketor the amount in dollars spent in each transaction, increased a 3% In the US.
Investors have also focused on Company results in China After four consecutive quarters of decreases in comparable sales, as competition intensifies in the country.
In China, more customers visited Starbucks, but spent less. The Comparable sales in China remained stable In the second fiscal quarter of Starbucks, since a 4% increase in transactions was compensated by a 4% decrease in the entries amount. Analysts expected comparable sales in China to decrease more than 2%.
Other key statistics also disappointed. The coffee shop chain reported Profits adjusted per share of 0.41 dollars for the quarter that ended on March 30, below the $ 0.49 expected by Wall Street analysts, according to data from Bloomberg. Their Income of 8,76 billion dollars They did not reach 8.83 billion projected dollars.
During the last year, Starbucks actions fell approximately one 4%compared to the increase in 8.7% of the S&P 500.
The company reported a adjusted operational margin (The remaining percentage after operating expenses) of the 8.2%, Below the 9.5% expected by analysts, according to Bloomberg.
Las earnings of the coffee shop chain fell more than 50% compared to the previous year, to 384 million dollars in the March period.
He Executive Director of Starbucks, Brian Niccolrecognized the discouraging results, stating: «Our results of the second quarter are disappointing,» but added that «between racks, we have achieved great progress and we have a real impulse with our plan to return to Starbucks.»
«My optimism has become confidence that our plan returning to Starbucks is the right strategy to reverse the business and take advantage of future opportunities,» said Niccol.
After joining the company from Chipotle The past fall with a bulky salary and controversial benefits, Niccol launched a Restructuring plan For Starbucks, since the coffee giant has had difficulties in recent years, both in the United States and abroad.
His plan included accelerate the service and reduce the letter Starbucks to focus on star coffee products, in addition to recovering customers in China, an increasingly competitive international market.
In January, Starbucks exceeded the relatively low expectations of Wall Street for its results of the first fiscal quarter. Even so, the company reported a 4% decrease in comparable sales during the period, with a 6% drop in traffic and a 3% increase in the average ticket.
In its first quarter, comparable sales fell 6% in China, an improvement with respect to the 14% drop observed in the country during each of the two previous quarters of Starbucks.
However, the Trump tariffs They suppose an important obstacle to Starbucks for the future. Commercial instability has made consumer confidence, has raised inflation expectations to its highest levels since the 1980s and has generated some anti -American feeling towards US brands abroad.
Around the 19% of Starbucks stores are in Chinawhich makes it one of its largest markets, and Trump has imposed a «reciprocal» tariff of 145%.
However, Niccol was optimistic about business opportunities in China. «I want to make it clear that we maintain our commitment to China in the long term,» he told analysts. «We see great potential for our business there in the coming years and we are open to how to achieve that growth.»
Niccol said his team is generating impulse in the Chinese market with product innovation, such as changes in flavors, and additional marketing in the country.
As part of Niccol’s restructuring plan, Starbucks fired more than 1,000 employees in February and reversed an open doors policy towards non -customers.
Its unionized workers last week rejected the last contract offer of the company in the ongoing negotiations between both parties. The workers of a Starbucks of Buffalo voted for the first time in favor of unionizing in 2021.
Starbucks It lies upwards on Wednesday afternoon, although with an bearish gap, at $ 78.99. The 200 periods mobile average is above the last candles, RSI down in the 32 points and the MACD lines below the zero level.
The medium -term support is found at $ 76.15. Meanwhile, IE indicators are mixed.