In a live video call with advertisers, which has leaked, Elon Musk He has confirmed that advertising is about to be released in Grok.
«Until now, our goal has been to turn Grok into the most intelligent and precise AY in the world, and I think we have achieved it largely,» said the owner of X during retransmission. «So now we will focus our attention on how to pay those expensive GPU.»
And we can imagine how it will do it: con advertisements In Grok’s responses.
Advertising comes to Grok
According to account Financial Times via TechCrunchwho has leaked the conversation, Elon Musk revealed that she will allow advertisers to pay to appear in Grok’s responses.
«If a user is trying to solve a problem with Grok, the ideal at that time would be to announce the specific solution,» he said.
This last proposal is a little disconcerting, because it seems to suggest that Grok would offer an answer favoring the product of his advertisers. Or maybe it simply refers to the fact that if the user asks something about trips, travel advertising is inserted.
In addition, the Tesla CEO also assured that they will use AI to customize the ads that people see in X, depending on their interests.
As I predicted for a long time, everything points out that the artificial intelligence It will follow exactly the same marketing scheme as television streaming.
Now AI is almost free and without advertising, you can do many things without paying, and subscriptions are not very expensive. The goal is for people to hook the AI, as Netflix and company were hooked.
When no one can live without AI, they will begin to add advertising on all sides, to force you to subscribe. And from there, the free options will disappear, and the quotas will rise twice a year, as occurs in television streaming.
In that video calls filtered Elon Musk did not reveal when ads will appear in Grok. It is expected to be in a matter of days or weeks.
Taking into account that the advertising business of X does not take off, and that it has been delayed with the recent march of the already ex-cement of X, Linda Yaccarino, surely we will not take long to see it. Elon Musk needs income now.
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Tags: Advertising, artificial intelligence, viral, ads, industry, twitter, Elon Musk