If you are one of those who do not like to see an artificial intelligence mode in a classic search engine like Google, now you could have another reason not to use it: the company is testing showing ads while using.
Until today, the AI mode experience of Google’s search engine was ad-free, but that seems to be changing. Google has confirmed who are testing showing ads in this mode, at the end of the answers.
Until now, AI mode had been kept ad-free, possibly so that users could start trying it out without immediately encountering ads.
The introduction of ads is part of Google’s business strategy, although it is clear that for some users this could be a reason for rejection, especially in a mode that has not yet been completely popular.
In fact, this test was originally announced during the Google Marketing Live event in May, and is now taking place.
Ads appear at the end of responses generated by artificial intelligence and are designed to integrate similarly to the organic link cards users already know.
For now, this is not finalas Google is evaluating how to incorporate advertising without affecting the perceived usefulness and speed of its AI search function.