The founder of Reebok responds to Trump’s tariffs

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By Jack Ferson

Donald Trump Put the set on the set Tariffs to your friends and enemiesbut this time there were some direct answers about it. He Founder of Reebok, Joe Fosterhe pointed out that it is Impossible to move the manufacture of Asia shoes to the United States overnight according to Grace L. Williams en Yahoo Finance.

«Changing countries like China and Vietnam to manufacture shoes in the US. It is practically impossible overnight,» Foster said Brian Sozzi, Yahoo Financial Ejecuctive Editorin a new episode of the podcast Opening Bid Unfiltered. «It is not something that can be done overnight.»

«You have to go to a place where there are many people willing to work on the machine and in the production line,» Foster added. «That is not achieved overnight. In fact, in the United Kingdom we cannot get people to do it. They won’t.»

With the Trump, Reebok administration tariffs and their rivals, such as Nike -B-, Under Armour Rg-A y Skechers USA-Athey face a future pressed and uncertain.

On July 9, the Government announced that the deadline for the imposition of reciprocal tariffs would extend to the August 1and that an initial agreement with Vietnam It would impose tariffs of 20% to the goods sent to Of. His.without tariffs for American products entering Vietnam. Trump’s government has also threatened to impose a 30% tariff to Mexicowhich is also a key region for the supply of footwear.

No commercial agreement with China has been closedthe most important region for footwear manufacturers.

A concern about the relocation of supply chains is whether the quality of the products will be maintained. Foster, who has supervised Reebok’s manufacturing process throughout Asia, considers that «techniques and staff really go hand in hand with machinery.»

Footwear is a family legacy for Foster

Foster, 90, is originally from Bristol, United Kingdomand author of «Shoemaker». His grandfather, also called Joe Foster, created running shoes with nails in 1895, at age 15. While the family business, JW Foster & Sonsit was where Joe and his brother began in the footwear business, finally They founded Reebok in 1958.

Foster retired in 1997 and Adidas acquired Reebok in 2005.

Foster’s new adventure focuses on artificial intelligencethanks to an alliance with Syntilina. This alliance will design and create Personalized footwear and will give Foster the potential to be again at the forefront of the footwear revolution.

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