The merger of Intel and AMD with Lisa Su as the big boss: AMD CEO speaks out

Photo of author

By Jack Ferson

Imagine that Intel and AMD mergeand AMD CEO Lisa Su becomes the head of the new company. It seems crazy, but it is a topic that has been rumored these days, since Pat Gelsinger resigned as CEO of Intel.

The AMD company remains behind NVIDIA in AI chips and gaming graphics cards, but has done a great job in the field of PC processorswhere it is closing the ground with Intel at the rate of 5% each quarter.

The CEO of AMD, Lisa Suis responsible for taking a small company, like AMD was when it took the reins 20 years ago, and turning it into one of the world leaders in the chip market, with a capitalization of 205 billion dollars.

The merger of Intel and AMD, according to Lisa Su

Faced with the success of AMD, Intel is going through its worst streak in history. It no longer dominates the processor market, and its last two generations have caused performance problems and hardware failures.

The new Intel Core Ultra 200S offer little improvement in performance (although they do in consumption and cooling), and their new gaming graphics cards, Intel Arc BB570 and B580, only compete in the entry range.

Intel CEO Pat Gelsinger announced his retirement (forced resignation) a few weeks ago, and since then the rumors have exploded. It was already known that Qualcomm wants to buy Intel, but the craziest rumor announces a merger of Intel and AMD.

Always according to not very consistent sources, the still president of the United States, Joe Biden, would have asked Lisa Su a merger of Intel and AMD to maintain American leadership in the PC processor market. It’s not a crazy idea, because the x86 architecture is now threatened by ARM processors from Qualcomm, Apple and others.

Lisa Su, who has just been named CEO of the Year by the magazine Timehas given an interview to the media, where he assures that Biden has not asked him for such a thing.

When asked about the aforementioned merger, and her hypothetical role as CEO of AMD-Intel, Lisa Su explains that “I have a lot of respect for Pat (Gelsinger) as a colleague, being CEO is a very hard job.”

Lisa Su believes the chip market has room for several leadersand they need each other: “There are multiple winners in this market. We partner with many companies in the semiconductor sector because no one has all the good ideas. It is a sector in which we have to come together. There are places where we go to compete and others in which we are going to collaborate.

The CEO of the Year 2024 is convinced that The main protagonist of the coming years is going to be, surprise, AI: “it will be ten times more incredible in 12 months.”

Finally, asked about the keys to her success, she believes that one of them is stay firm in your convictions. While company executives asked him to enter the mobile and tablet market, Su preferred to continue doing what they are good at. “Big computers weren’t sexy 10 years ago, but they are now.” Everyone needs them for artificial intelligence.

Lisa Su, CEO of AMD, has denied that President Biden asked her for a merger of Intel and AMD. But that doesn’t rule it out completely either. The tech world is very, very crazy in 2024.

Leave a Comment