“The plan for 2025 involves strengthening all areas, both technical and structural, of the company”

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By Jack Ferson

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The technology sector and artificial intelligence have taken on special relevance in companies in the banking and industrial sectors. As a technology consultant and briefly reviewing the results obtained this year, what has been the overall balance of Izertis in 2024?

The balance has been very positive. Izertis has had strong growth in both sectors, both in Spain and internationally thanks to the acquisitions of Projecting in the UK and Digiswit in Switzerland. Also with Keifi, acquired at the end of 2023, we have grown this year in the US. All of the above has led us to have a presence and a stronger and more global position in markets where we were not there a year ago, particularly in these sectors. Also, these acquisitions have meant the possibility of generating important synergies, which has allowed us to position ourselves with our clients in a different way, both from a technological and business point of view.

Izertis is a company that has proven to have great capacity in the integration of other companies such as the acquisition of Projecting. What key strategies are being implemented without compromising the culture and quality of the service you offer?

The range and high specialization of services allows Izertis to be placed in the high value layer of its clients’ businesses. However, it is positioned in the market within the group of smaller leaders compared to large multinational consulting firms. Thanks to this positioning and its organizational structure, it allows it to gain flexibility, agility and speed when responding to the needs of its clients. The strategy, both in terms of organic and inorganic growth, involves maintaining that philosophy, respecting and maintaining its culture and values, as well as excellence in the service it offers.

Looking ahead to 2025, what artificial intelligence initiatives and projects are planned for next year? How is Izertis adapting to the specific trends of a sector that is in continuous growth?

Our AI strategy is focused on innovation initiatives associated with participation in projects for the application of advanced AI models and quantum computing at national and European levels, mainly in the industry and health sectors. On the other hand, we will continue to continue the lines already started this year, focused on the deployment of Generative AI solutions. These solutions are complemented by projects, for example, to develop interactive learning platforms in natural language focused on sales networks. To be able to address all of this, we have greatly reformed our technical team to be able to continue increasing our capabilities to implement a liquid AI strategy in our clients.

The 2027 Strategic Plan plans to reach 250 million euros in revenue and an EBITDA of 33 million. What measures are being carried out to achieve these objectives?

Maintaining sustainable growth in Spain and strong expansion internationally are the main objectives within the 2027 strategic plan. To achieve this, the measures involve the evolution of Izertis itself to respond to the challenges of facing such growth, trying at all times to continue responding as it has been doing until now, but as a multinational company.

Currently, Izertis has 6 strategic offices that support its international expansion. For next year, are there plans to open new offices to have a greater global presence? What markets do you consider priority?

Yes, we already have six strategic offices outside Spain, three of them in Europe (UK, Switzerland and Portugal) and three in America (US, Mexico and Colombia), which has allowed us to position ourselves in the markets that we consider strategic in our plan 2027. Now, mainly with our position in the US and UK, Izertis is focused on developing actions that allow us to improve our position there. However, opportunities can also arise in any other region (as happened with Digiswit in Switzerland), so we remain open to the possibility that others may materialize, both in the countries where we are already present and in others, as long as they complement our offer to our clients or position us in a better or greater way in those regions.

From digital transformation to digital experience or project management, the company has different business areas. Which of them has shown the greatest demand this year? By 2025, are there plans to reinforce any of them?

We have grown in all our technological areas compared to last year, but it has been the areas of software engineering, technological governance, data and security where we have done the most. In any case, the plan for 2025 involves strengthening all areas, both technical and structural, of the company, and not only because of the growth we expect, but because facing that growth requires constantly adapting the organization to provide the appropriate response to our clients and technological partners, but also to our employees in their professional development plans.

In terms of competition, how does Izertis plan to maintain its competitive advantage against large corporations like yours and other smaller ones?

Maintaining the position in which it is now as a provider of technological services: large enough to offer technical and economic solvency to clients, but not excessively so as to lose the freshness with which we now approach them to accompany them in their projects, providing them with in every possible way and, above all, committing only to those projects and services that we are capable of developing with full guarantee.

From your perspective, what challenges have been most significant this year at both a strategic and operational level?

I would highlight the strategic objective that we set for ourselves at the end of 2023 in terms of international business development. From then to now, in a single year, we must signify our current position both from a presence and business point of view in this area, and, as we mentioned, mainly in the US and the UK as the basis of the multinational that we already are. . From an operational point of view, the challenge has been to begin to transform the company, going from being a company with an international presence to a global multinational entity.

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