Tim Cook, CEO of Apple, has just achieved a great milestone in the company’s history.
Specifically, It has become the CEO with more time in front of Appleeven surpassing the legendary co -founder Steve Jobs.
And, after assuming the position in August 2011, just two months before the death of Steve JobsTim Cook has led the evolution of Cupertino during these last 14 years.
However, in all these years of cycle, Tim Cook has not had it precisely easy. Nevertheless, It is a firm defender of one of the products that have least successful those of Cupertino in all these years: The vision pro.
Despite the criticisms received and the low sales, Cook is still interested in getting new versions of this deviceincluding a more advanced and even more economical version.
And it is that Apple Vision Pro are a great Apple bet for the emerging market of mixed reality, a path that is not being easy for many technological actors.
Steve Jobs had it much more difficult, since he had to lead launches such as the iPod, the iPhone, the iPad and the MacBook. In any case, Tim Cook has guided Apple towards a diversification based on wearables such as Apple Watch and Airpods.
According to a Bloomberg report, at 64, Tim Cook could continue as CEO for at least three more years.
That has not avoided that, on the table, in recent months different rumored names have appeared to replace Tim Cook under Apple’s command.
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Tags: Steve Jobs, Tim Cook