In today’s world technology puts cinema and television to access to almost all people, but at the same time we have so many stimuli and distractions that it begins to be a challenge to watch movies and series.
However, for me this is only one of the problems that cinema faces for technology, since aesthetics is changing and is not the decision of the creators but of the devices in which the contents are consumed, especially of the smart TV.
There is something on current intelligent televisions made so that viewers live the effect wow that makes The most advanced technologies do not necessarily add to the experience of a cinephile spectatorand in many cases they subtract.
Keep reading if you want to know more about image processing, that great enemy of purist filmmakers and fans, but that the current market has managed to convince us that it is a necessity today.
Your TV does not show the image thought by filmmakers
The logic is that the highest range televisions, which are the great banner of the catalog of the large screen manufacturers, are the best option for the people who are passionate about the seventh art and television, but did you know that this is not always the case?
Not everyone knows that their Smart TVs have an inside a processor like that of their computer or mobile, because in fact it is a device with the similar possibilities and risks. This chip runs the operating system and television apps.
But also, it has among its main functions with the Image signal processinga technique with which manufacturers adapt the video to make better use of the television capabilities.
One of the most common uses is the image escalation, with which the HD or Full HD signal becomes 4K or 8K for televisions with this resolution, so that pixels are not perceived through the use of different technologies.
Actually televisions do many more things in the image in the background: They intelligently choose the most appropriate way to show each content, be it cinema, live television or video games.
In many cases the viewing experience improves thanks to image processors and their invisible work, but the problem is that they do not usually take into account that filmmakers decide the aesthetics of their films for a reason and that changing it is not always a good idea.
It can become complicated to deactivate processing … and even consume more energy!
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All televisions have multiple image modes, but be sincere, how often do you change them? Most people use the default settings and never change it, either for laziness or ignorance, although there are functions that should be disabled.
This usually does that films and more careful bill television series are seen as the rest of the contents: increasing the resolution artificially, highlighting the colors with greater saturation and adding frames that generate a more fluid movement o motion smootingbut different from the typical cinema, where the 24 fps are the standard.
The above is a good combo to see sports, but it generates a strange sensation in the cinema that artists do not like anything, who have manifested against.
Image processing is active in the vast majority of televisions modes, especially those of high and medium ranges. If you want to deactivate or eliminate it, it is not as easy as it seems a priori, from experience, since smart TVs with chip do not usually have a way to cancel it completely.
In most cases you have to resort to television image settings and choose one of the modes that according to the manufacturer can be called Authentic, FilmMaker, cinema or similar. They usually represent the image source more purely, although they are often of high energy consumption.
Why is the image altered? The fault is how we buy in stores
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Wouldn’t it be easier than the reproduction of the image on the Smart TV was as authentic as possible? Perhaps at the technical level yes, but on the commercial plane it could be a disaster and we have the consumers themselves.
Is what is known as the Linear Supermarket Effect. In the same way that we buy the most beautiful and bright fruits and vegetables, something my similar to color, brightness and movement fluency happen with televisions.
In a store where the exposed models are in exposure mode, if a television has More inch screen, more vibrant colors and more fluid movementit is more likely that the consumer prefers it, even at the expense of offering a little balanced artificial aesthetic.
This visual preference is determining what happens in our homes when we see a series or a television film, in which by default it is likely that a very striking configuration will be applied, but little faithful to what its authors wanted.
This authentic aesthetic is what a cinephile should always want to see, and not an effective way decided by a technological one to sell more. However, The current market trend is making good cinema losing and technology brands win The war of the image that is getting rid of without anyone noticing.
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Tags: Television, televisions, cinema