We spoke with Carlos Ezquerro, CEO of Netex Learning about the company’s future plans and its positioning in the sector.
How would you rate Netex’s performance in 2024? Have the expectations you had at the beginning of the year been met?
Netex Knwl Fact has had a solid performance in 2024, marked by great financial and operational stability. The entry of BD Capital has been a key milestone, providing not only a significant injection of resources that has allowed us to strengthen our structure, but also a strategic partner that supports our vision of growth. Furthermore, the reduction of our net financial debt has been essential to consolidate this stability. All of this has allowed the company to meet many of the expectations set at the beginning of the year, especially in international expansion and the strengthening of our technological solutions.
What have been the main challenges that Netex has faced this year and what achievements would you highlight?
This year has brought important challenges, such as technological and product evolution. We have worked hard to transform our platform, incorporating advanced functionalities based on artificial intelligence that not only improve customization and scalability, but also optimize the customer experience. In terms of expansion, we have faced the challenge of growing in key markets such as the United States, where we seek to position ourselves in new sectors, and the Middle East, where we are developing strategic projects in collaboration with key partners. Furthermore, the internal reorganization following the integration of Virtual College in the United Kingdom has represented a significant effort, ensuring that teams and processes are aligned with our global strategy. These challenges have led to great achievements, such as the strengthening of Netex Cloud and the consolidation of our presence in strategic sectors.
What role has technological innovation played in Netex’s growth this year?
Technological innovation has been a central axis in our growth this year. As we mentioned previously, artificial intelligence has been a key factor, allowing us to personalize learning trajectories, optimize internal processes and improve our solutions. This advancement has also transformed the way we work as an organization, making our processes more efficient and oriented towards data analysis and anticipation of needs. Furthermore, having a highly scalable solution like Netex Cloud has been crucial to respond to the expansion challenges and demands of clients of different sizes, from large corporations to SMEs, with the same effectiveness.
How has global economic volatility impacted Netex’s plans this year and how have you adapted your strategies?
Global economic volatility has led us to deepen the analysis of our costs, optimizing our operations and guaranteeing greater efficiency without compromising the quality of our solutions. This approach has been key to staying competitive in a context of uncertainty. The entry of BD Capital has played a fundamental role in this process, providing financial stability and the necessary resources to execute our growth strategies. This combination of operational and financial strength has allowed us to adapt quickly and stay focused on our long-term objectives.
How has competition evolved in the sector and what position does Netex currently have compared to its main rivals?
The e-learning sector has experienced increasing competition, driven by the adoption of emerging technologies and increasing demand for customized solutions. In this environment, Netex has managed to consolidate its leadership in Spain, being a benchmark in digital training for companies of all sizes. At an international level, we maintain a «challenger» position in markets such as the United Kingdom, thanks to our proposal as an innovative partner, combining advanced technology, personalized content and comprehensive services. A key differentiating factor has been our ability to work both with large international corporations, managing complex projects, and with SMEs, to which we offer scalable and accessible solutions. This approach allows us to successfully respond to the diversified demands of the market and consolidate our positioning.
What financial indicators would you highlight as key to Netex’s growth in 2024 and what areas need improvement for 2025?
A highlight this year has been the significant reduction of our net financial debt, a result of our IPO and the entry of BD Capital. This financial strengthening has allowed us to operate more solidly and focus on consolidating our presence in strategic markets. In Spain, we maintain a clear leadership, while in the United Kingdom we continue to gain traction as a «challenger». Looking to 2025, it is essential to improve our penetration in medium-sized enterprise and SME segments, as well as further optimize operational efficiency to capitalize on growth opportunities and strengthen our value proposition in key markets.
What are the main goals and strategies that Netex has for 2025? Do you expect significant growth and what areas or regions will you focus on?
By 2025, our priorities will be focused on international expansion and the development of M&A processes. We seek to continue growing in markets such as the United States and the Middle East, relying on our experience in strategic projects and adapting our solutions to the specific demands of each region. At the same time, we plan to strengthen our position in Spain and the United Kingdom, consolidating our value proposition and strengthening our presence in key sectors. The entry of BD Capital and our robust financial structure will allow us to explore acquisition opportunities that complement our offering, accelerate our growth and expand our global projection, ensuring sustainable growth in the coming years.