Microsoft has launched a new strategy to promote the Edge browser in front of Chrome in Windows 11. When looking for “Chrome” in Bing, users They meet an advertisement that shows a comparative table between both browsers.
The announcement was originally detected in Edge, with session initiated in a personal Microsoft 365 account, on the 24h2 version of Windows 11.
Bing shows a message that indicates that «everything you need to surf the Internet is here,» clearly referring to Edge. In addition, it includes a text that highlights that Edge works with the same technology as Chromebut with the added confidence of Microsoft.
What differentiates this campaign from others that Microsoft has previously launched It is the floating comparative table, That places the Edge logo in blue and Chrome’s gray, showing Edge as winner in each category.
Windows Latest
According to Microsoft, EDGE allows you to gain rewards, includes integrated VPN and offers artificial intelligence customization. It also stands out for your safety and optimization for Windows 11.
The announcement includes fast accesses to popular applications such as YouTube, Facebook, Gmail, WhatsApp, Instagram and Netflix, suggesting that you don’t need Chrome to use them.
In addition, if users visit the official Google site, an additional Banner of Edge appears at the top, displacing Chrome download links and trying to persuade the user again.
With this strategy, Microsoft intensifies the promotion of its browser, combining visual ads, direct comparative and persistent reminders, consolidating Edge as the recommended option in Windows 11.
Know How we work in NoticiasVE.
Tags: Chrome